When you do a service for others in business, and charge less than you feel you really deserve – (thinking that getting “some” money is better than none at all), you not only instantly reduce your self-value, dampen your spirit and lower your standards, you create a weak link in your business. This weak link slows your growth and supports inefficiency, which leads to a loss of overall effectiveness. To be a “master” of your business (and your life), make sure you are inspired by what you do, and value your time and energy! How efficient and effective are you at doing what is truly important to you? Your business will thrive when you make an “even exchange of energy” the standard by which you operate.