WORKING HARD IS NOT ENOUGH: Just because you work hard doesn’t mean that you automatically get what you deserve. Another part of it is learning how to work smart. When you do a service for others in business and charge less than you feel you really deserve (thinking that getting “some” money is better than none at all), you not only instantly reduce your self-value, dampen your spirits, and lower your standards, you also create a weak link in your business. This weak link slows your growth and supports inefficiency, which leads to a loss of overall effectiveness.

While raising your fees is never easy, sometimes it is necessary. Charge a fee worthy of the value you provide and you’ll save yourself years of being undervalued. When you value yourself, others find even more value in what you have to give. Truly, this is a win-win. Make an “even exchange of energy” the standard by which you operate, and your business will thrive.


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